The Air Jordan 5 JSP Laney is releasing in about a week and folks probably want to know how limited the shoe is. My task this evening is figuring out the possible number of pairs produced. The easiest way to do this is to go on Nike.com and check with one the customer service representatives via Chat. I’m kidding, they seldom give out this type of information so folks usually rely on rumors they hear on sneaker blogs. One of the most practical ways to fetch for information is a trip to the local mall. Most managers enjoy the prospect of being in the position of power so fishing from information from them is unpredictable- the customer oriented manager may reveal the number of stocks his/her store has been allocated and the management oriented manager may stick go by the book. Let me get back to the post; my way of coming up with an estimate is by considering the number of stockists getting the shoes, set up some initial assumptions and then running the numbers.
For the Jordan 5 JSP Laney, in addition to Nike most major retailers i.e. Footlocker & derivatives, Hibbett, Finishline have been allocated an inventory. On the minor retailers side the only places I’ve confirmed by far are Shoepalace andRuvilla/DTLR. So I’ll consider the following assumptions:
- I’ll assume that Nike gets 1/3, Major retailers get 1/3 and minor retailers will get a 1/3 as well.
- I’ll also assume that Footlocker, Footaction,Champs get 1/2 of the 1/3 Major retailers are allocated
- Hence FTL, FTA and Champs receive 1/6 of the entire inventory
- Each physical FTL,FTA & Champs will receive about 24 pairs
- FTL,FTA and Champs online will get about 1/3 of the total the physical stores receive
Now let’s compute our numbers:
About 335 FTL stores will be given an inventory ( all HOH included plus select other FTL stores), 270 FTA stores and 133 Champs stores will be considered.
FTL numbers= 335 x 24=8040 and FTA = 270 x 24=6480 and Champs = 133 x 24 =3192. Now let’s estimate the online stores’s numbers,
(FTL + FTA + Champs )online = (8040+6480+ 3192)/3=5904
Total from Footlocker & derivatives = 8040+ 6480+3192+5904=23616 or 24000 pairs
Grand Total would be =24000x 6=144000 pairs
The screenshot above shows that 16 men’s pairs were sold for $249.99 between December the 28th and January the 25th. I also recorded to additional sales ( one for $215 and another for $259.99) so the average market value for the shoe is $248.61.
The retail price is $200 and if you live in Maryland, the tax is 6% so you’d be paying $212 and the markup is about $36.61 or about 18%. There is some room to make a bit of a profit provided you’re bulk selling the shoe. I think retailers will definitely see these rolling off their shelves.
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