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The UA Curry 4 “More Magic” Will Be Available In The USA Via Select Locations

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Under Armour as my buddy Chris has been saying it has done a very poor job at marketing Curry signature shoes ever since the UA Curry 1 dropped. For Curry 1, the brand put together about 16 campaigns and we all witnessed the results. The shoes did so well and stores couldn’t keep them on the shelves. What made the Curry 1 also very attractive was the narrative behind each model. I think UA got too comfortable assuming that consumers would just flock to the shoes. For more details on this topi, check Chris’s article in the link below, He goes into intricate details that you wouldn’t want to miss.

Why the Curry 4 Is Releasing In Asia First: 2017 Curry Asia Tour

The UA Curry 4 More Magic was supposed to drop in China exclusively but I just found out that certain locations will carry them in the USA. To be more precise, Boston and Chicago ( and I’m assuming these would be UA stores in those areas). In addition to these, the Foot Locker Sun Valley Mall in California will also carry them. UA needs to take some more hits for this; I know Steph currently plays in the Bay Area but Under Armour as a brand is based in Maryland, hence the question: Why the heck is Maryland not getting anything? 

THE SHOES

The Curry 4 More Magic features a myriad of colors on the panels and toe box. The SC ( Steph Curry) logo will come in infrared on the heel and UA’s own logo will cover the back panel. Material wise, I’m assuming the shoes feature the brand’s threadborne on the uppers with synthetic leather overlays on the panels and mesh materials across the bridge and the ankles.

They also have a sock like construction around the ankle for a comfortable fit and I see some sort of pods on the sides ( which I believe enhance stability). Because of Curry’s fragile ankles, these shoes are designed with extreme precaution to prevent any injuries. Additional notable features include the perforations on the toe box for ventilation purposes.

WHERE TO BUY?

 

UA Curry 4 More Magic
10/7/2017

Foot Locker Sun Valley Mall
462 Sun Valley Mall
Concord, CA 94520
(925) 827-2734

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