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Nike Only Gave The Nike Air Zoom Generation King’s Rook to Select Boutiques

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Nike’s new mission has been to directly reach the consumer without the help of a mediator, in other words do away with the wholesale distribution channel. I️ wrote earlier about Nike going the Costco route, see it in the link below

Nike Is Going The Costco Route And It Makes Perfect Sense

But the brand’s overall  plan is becoming more clear every time an exclusive shoe is released. Nike is trying to associate its brand with more elite sneaker boutiques that have a large influence in the sneaker community. Recently they have joined forces with Ronnie Fieg and created a store together in Manhattan. Why is it so ? They are trying to recreate the feeling of exclusivity and KITH , Supreme and storeS of the like of these two are known for their exclusivity. Thee wholesale distribution channels no longer carry a sense of uniqueness so Nike is compelled to recreate its image via elite sneaker boutiques. And the Nike Air Zoom Generation King’s Rook just proved it . I️ was looking at the list of stockists and this is what I️ came up with :
Not even footlocker, which is in my opinion Nike’s long partner in crime had the Nike Air Zoom Generation King’s Rook .What is that telling you ? You think about it for a minute and come up with your own interpretation. It all leads us to understand one thing -next year agenda will be exclusivity and scarcity so be prepared to fork out top dollars for shoes, and if you’re a retailer, be prepared to receive less inventory from the Swoosh .. I️ don’t think Nike will stick with this plan though . They are too greedy to pass on a lot of money for the sake exclusivity, only time will tell.

{AJ4204-001} MEN'S NIKE LEBRON AIR ZOOM GENERATION QS 'First Game' *SHIP NOW!*

$199.95
End Date: Sunday May-20-2018 10:22:12 PDT
Buy It Now for only: $199.95
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NIKE AIR ZOOM GENERATION QS AJ4204-001 LeBron James "First Game" Men's NO BOXTOP

$158.99
End Date: Sunday Apr-29-2018 13:44:34 PDT
Buy It Now for only: $158.99
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NIKE AIR ZOOM GENERATION QS AJ4204-001 LeBron James "First Game" Men's NO BOXTOP

$158.99
End Date: Sunday Apr-29-2018 13:44:34 PDT
Buy It Now for only: $158.99
Buy It Now | Add to watch list

Nike LBJ Air Zoom Generation QS Black Red AJ4204-001 8-13 lebron 1 10 11

$195.50
End Date: Friday May-4-2018 13:35:39 PDT
Buy It Now for only: $195.50
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Mens Nike Air Zoom Generation Retro QS Black White Varsity Crimson AJ4204-001

$195.00
End Date: Saturday May-19-2018 20:33:38 PDT
Buy It Now for only: $195.00
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NIKE AIR ZOOM GENERATION QS "KING'S ROOK" BLACK SZ 11.5 DS LEBRON 1 AJ4204-001

$227.99
End Date: Wednesday May-2-2018 20:53:05 PDT
Buy It Now for only: $227.99
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Nike Air Zoom Generation QS King's Rook White Red Black Lebron AJ4204 001 Sz 10

$199.99
End Date: Tuesday May-1-2018 10:19:55 PDT
Buy It Now for only: $199.99
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NIKE AIR ZOOM GENERATION QS KING ROOK BLACK WHITE RED AJ4204-001 Sz 9.5 NOBOXTOP

$199.99
End Date: Thursday May-10-2018 5:56:34 PDT
Buy It Now for only: $199.99
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NIKE AIR ZOOM GENERATION QS KING ROOK BLACK WHITE RED AJ4204-001 SIZE 8 NOBOXTOP

$169.99
End Date: Thursday May-10-2018 5:55:52 PDT
Buy It Now for only: $169.99
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QS Nike Air Zoom Generation King Rook Black White Crimson Size 10.5 AJ4204-001

$189.99
End Date: Saturday May-12-2018 16:08:01 PDT
Buy It Now for only: $189.99
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NIKE AIR ZOOM GENERATION QS KING ROOK BLACK WHITE RED AJ4204-001 SIZE 8 NOBOXTOP

$169.99
End Date: Friday May-4-2018 20:08:25 PDT
Buy It Now for only: $169.99
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NIKE AIR ZOOM GENERATION QS KING ROOK BLACK WHITE RED AJ4204-001 SZ 8.5 NOBOXTOP

$169.99
End Date: Monday Apr-30-2018 14:37:03 PDT
Buy It Now for only: $169.99
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NIKE AIR ZOOM GENERATION QS AJ4204-001 LEBRON KINGS ROOK BLACK WHITE SIZE: 10

$199.99
End Date: Friday Apr-27-2018 17:05:04 PDT
Buy It Now for only: $199.99
Buy It Now | Add to watch list