I’ve written several posts in which I expressed my discontent with Nike for releasing frivolous colorways of the classic Uptempo silhouette, see post below
Yesterday I came across a pair of Nike Air More Uptempo with camo details on the panel overlays and I immediately wanted to acquire a pair. And I don’t think I’m the only one with this sentiment; when checks and balances are properly implemented, good things happen. I think Nike might be slowly trying to redeem the Uptempo style to restore its unique appeal. Nike might have been targeting the wrong age group when it comes to certain sneakers. Most brands want to cater to the youth to stay relevant as if they are the only ones that exist on planet earth. I’ve seen this trend everywhere even in Churches where folks constantly are so desperate to reach the 15-22 age group that they’ll do nearly anything to attract them. What brands fail to understand is that the 15-22 age group have understood the value of hard earned money. They are probably the smartest shoppers the world has ever seen and consequently they don’t fall prey to the myriad of baits brands are throwing at them by means of the frivolous sneakers on the market. The older age group (for the sake of showing respect, I won’t give you the interval I’m referring to) has the disposable cash and appetite for these sneakers but are often dismissed.
All I’m going to say is thumbs up to Nike for this Camo Uptempo and my only gripe with it is that Nike used tumbled leather underlays instead of the conventional nubuck leather.
Nike Air More Uptempo Black Camo
style# CJ6122-001, $170 Jun 19
img via sneakerfiles