I won’t give my opinion about the Air Jordan XXXIII until I see the shoes in person. I’ve been surprised with the amount of enthusiastic and assenting responses the shoes have received on several social media outlets from old as well as new heads. I can extrapolate from these feedbacks and say that this will be a winner for Jordan Brand. I’m not sure if you guys know about the Air.Jordan.com site yet but it was launched a couple of years ago by Nike in attempt to connect more with their consumers. It was a brilliant idea and I visit the site often to get authentic news from the brand itself. This morning the highlighted shoe on Air.jordan.com was the Jordan XXXIII and the article explains how the shoe came to be. I’ll share some of the information here but will invite you to read the entire article by visiting the site.



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