20 Jan, 2021
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Behind The Design Of The Upcoming Air Jordan XXXIII

tayib salami

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I won’t give my opinion about the Air Jordan XXXIII until I see the shoes in person. I’ve been surprised with the amount of enthusiastic and assenting responses the shoes have received on several social media outlets from old as well as new heads. I can extrapolate from these feedbacks and say that this will be a winner for Jordan Brand.  I’m not sure if you guys know about the Air.Jordan.com site yet but it was launched a couple of years ago by Nike in attempt to connect more with their consumers. It was a brilliant idea and I visit the site often to get authentic news from the brand itself. This morning the highlighted shoe on Air.jordan.com was the Jordan XXXIII and the article explains how the shoe came to be. I’ll share some of the information here but will invite you to read the entire article by visiting the site.

The Inspiration “We were focused on Flight Utility. A lot of our inspiration came from space suits and the purposeful, functional materials used to make them. They’re also purposeful in how color is used to indicate how things work or what to do during take-off. We applied that same attention to detail — mixing materials and using color instructionally — to the Air Jordan XXXIII.”
The Process “It started in NXT with the teams who developed FastFit. We then worked on figuring out how to make the fit equal through the lateral and medial sides of the shoe, as well as back into the heel. Then we started working on the overall silhouette.”
The Innovation “FastFit is what locks you down, but it locks you down over a carbon plate. There’s less foam around the Zoom bag for underfoot sensation and room to compress and deflect. It all works together to make the Air Jordan XXXIII light and strong, as well as more interactive and innovative.”

 

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