On my way back from work yesterday , I stopped by my local mall for a quick scouting and a came across a pair of Air Jordan 1 Mid that screamed the New York Knicks. I knew this wasn’t accidental, it was another demonstration of Nike’s marketing prowess. With the Knicks surging in popularity thanks to off-season signings and Julius Randle’s double-double machine status, and the Jordan 1 remaining one of their most popular sneakers, Nike knew exactly what they were doing when they combined these two for this new design.
The combination of white, blue, and orange on the sneaker is reminiscent of the colors of the Knicks uniforms — an homage that is sure to please the Knickerbockers. The video below provides a closer look at all the details Nike put into this sneaker.
Quick Look At The Air Jordan 1 Mid Knicks
Nike’s knickerbocker-inspired Air Jordan 1 Mid is yet another example of how powerful their marketing can be. By combining two trends that have shown staying power both on and off the court — namely, searches for “Jordan 1” sneakers as well as interest in the New York Knicks — the brand has created a winning combination that will undoubtedly be popular. If you’re interested in purchasing a pair, refer to the details below
Where To Buy The Jordan 1 Mid Knicks
Color: Game Royal/Rush Orange-Phantom-White
Style Code: FD1029-400
Release Date: February 2023
Price: $125
You can purchase it on eBay from our featured sellers via authenticity guaranteed, CLICK HERE
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