I shared a post yesterday elaborating a bit more about the Nike DTC ( Direct To Consumer) campaign, and if you are paying attention , you’ll notice that everything Nike is doing as of late is geared toward the DTC. The Air Jordan 11 “Win Like 82” released unannounced yesterday on the SNKRS app as part of the celebration of the UNC Men’s Basketball team 2017 NCAA championship. The launch sent all social media outlets into a frenzy and this exactly what Nike wanted to accomplish, keep the consumers on their toes and garner as much interest as possible. I bet you we’ll see this happen more often with every other shoe on their release calendar; which means more people are going to dance around Nike’s news/ website and consequently this will result into acquiring a larger audience. You have to appreciate the genius of this brand, the subtlety with which Nike applies its marketing skills is second to none.
For more on the Nike DTC push check out the post below,
The Air Jordan 11 “Win Like 82” will release again on November 11th, but keep checking on Nike for surprise restocks in the weeks to come.
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