Off- White Air Jordan 1 Most Coveted Shoe Of The Year, Based On What?

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Let me show you this excerpt from Footwear News before I give you my own assessment,

This year, designer Virgil Abloh has scored the coveted Shoe of the Year honor, following in the footsteps of the Adidas Stan Smith, Kanye West’s Adidas Yeezy Boost and Rihanna’s Fenty Puma Creeper. Abloh’s Air Jordan 1 sneaker from his “The Ten” collection with Nike truly set off a feeding frenzy in the market. The extremely limited-edition style is coveted by sneaker aficionados and celebrities alike. Roger Federer is such a fan he wore them on the court, and resellers are now listing pairs for upwards of $2,280.

Personally I think the Virgin Abloh Off-White Collection isn’t creative at all; adding a few zip ties, random words and a Nike location on a shoe doesn’t make it special. The Jordan 1 was already a classic shoe so I’m not sure how the  elements I mentioned above added anything to the shoe. Of course the Off- white AJ1 will be coveted because it’s limited; FN is stating the obvious. They are talking as if this was something out of the ordinary. I know my argument sounds redundant but evaluating the popularity of a shoe based on the fact that it’s extremely limited is very asinine in my opinion, especially coming from the mainstream industry. I wonder if they actually went around and collected data from individuals in the sneaker community;it’s one thing to go on eBay and look for completed listings to make a prediction. It’s another thing to actually walk on the streets and collect actual data. Until they do that, I can’t respect any awards they give regardless of how popular their platform is, this is pure comedy. Done with my rant, enjoy your day.

Nike Is Creating The Largest Air Jordan Collection | You Can Be Part Of The History


tayib salami
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Steve Joseph
5 years ago

I think you’ve condensed the details on the shoe quite a bit.

1. The shoe has the upper wing/last eyelet flap loose while every other AJ 1 that I am aware of it’s stitched so can’t flap back the way the OF AJ 1 can, cosmetically transforming the shoe without any other accessories. Having “85” on the inside is an added bonus. Add the tie strip and I cannot tell you how many times I’ve looked at this shoe…transformed yet again, effortlessly.

2. The toe box and panels on the upper use very interesting materials/textiles traditionally not seen on a Jordan 1, at least none I’m familiar with.

3. On the NPD 2016 most sold list the AJ 1 was all over the place and dominated sales. As such are people already biased to gravitate to the AJ 1 unconsciously? The article does already point out the fact it is a historic/classic shoe.

4. Holding the shoe in hand, yes I own them, it feels like I got a Nike/Shoe Surgeon type deal, in that I got something more artisan and hand crafted than machine manufactured. Not a single other AJ 1 I am aware of has ever given me that feeling or else I would have bought them.

5. While some people were and most likely still are upset or lost over the whole sharpie deal on pairs they missed the point entirely. The experience now becomes truly personal and unique. At the events Nike held that Virgil attended and was the main guest, he extended that personalization beyond celebrities and influencers to fans and curious attendees of his brand and/or Nike.

I could go on and on and do so pointedly in making a very very strong case for why this shoe and the entire collaborative effort mattered in a major way. The shoe however was not my personal DOTY.

Tayib Salami
Tayib Salami
5 years ago
Reply to  Steve Joseph

This is one of the best review I ever read in a longtime . Well allow me to share this on the website . I guess i couldn’t quite evaluate the shoe since I didn’t have em on hands .
Once again thanks for taking the time to comment on here , always appreciate your input

Steve Joseph
5 years ago
Reply to  Tayib Salami

Thanks family and yes you’re right in that the hardest thing to do is fully appreciate a shoe without seeing it in hand and/or watching a really detailed and passionate vid reviewing it.

Would love your thoughts, please comment.x