Nike is s known for innovation and progression, constantly pushing the envelope with their marketing strategies and product releases. And one platform where this creativity is showcased is the Quai 54 tournament in France. Over the years, the brand has released incredible sneakers at this event that have captured the hearts of sneakerheads worldwide. However, in recent times, the releases have been rather lackluster, failing to create the same level of excitement as earlier editions. But with the upcoming release of the Air Jordan 1 low Quai 54, I believe the brand is set to make a major statement. With the Jordan 1 already an iconic silhouette and an increasing demand for low versions, this is a recipe for market success. And having examined pictures of the shoe, I’m convinced that it’ll be a show stopper.
The Jordan 1 Low Quai 54 is dressed in a unique color scheme, consisting of White, Black, University Red, Classic Green, and Sail. It comes with a leather build, suede overlays, and mesh tongues and lining which give the sneaker a premium feel. The mismatched Red and Green toe box and heel add a touch of artistry making it an even more intriguing sneaker.
When it comes to branding, Nike has certainly nailed it. The sneaker features the Jumpman, Wings, and Quai 54 logos on its tongues and heels along with a graphic insole. These logos are a testament to Nike’s marketing prowess, integrating them seamlessly into the design without overpowering the shoe. The Quai 54 logo in particular is featured prominently on the upper part of the sneaker, setting it apart and attracting attention.
I came across some images I wanted to share with you courtesy of Sneakerbardetroit
Air Jordan 1 Low Quai 54 Images