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How Many Pairs Of The Air Jordan 4 Metallic Pack Could Be Made? Resale Value

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I’ve already written an introductory post on the Air Jordan 4 Metallic pack yesterday, link below

The Air Jordan 4 Court Purple Metallic CT8527-115 is Available Now

This evening, we are going to attempt to determine the number of pairs of each colorway that could be made. Let’s start with this premise though, out of all four pairs scheduled to release on May the 20th, the only colorway that will be made available via the majority of USA retailers is the Air Jordan 4 purple court colorway. So I’ll create some assumptions for this particular iteration and run the numbers . Once we get our numbers, we can use them to make inferences on the other colorways. Let’s get to it.


Confirmed major retailers: Nike, Footlocker, Champs, Footaction, Finishline, Jd Sports, Hibbett, Dicksportinggoods. We’ll treat all these stores  as if they were operating normally ( via their physical locations and  their online shops). We’ll also have to add Eastbay as well.

Confirmed minor retailers: DTLR/Ruvilla, Jimmy Jazz, Eblens, Snipes, CityGear, Ubiq, Shoe City, Shoe Palace, Sheikh, Athlete’s Foot & probably more.

1.Based on the information above I’ll assume that Nike will take a 1/4 of the production, Footlocker & Family ( Champs, Footaction) will also receive 1/4 , Finishline, Hibbett and Dicks will split another 1/4, and minor chains all together will account for the remaining 1/4. I’m only considering North America in this post ( notice that I didn’t include international locations).

2.We’ll also assign an average of 18 pairs per FTL store, 12 per FTA and Champs store; and lastly we’ll give the online stores about 1/3 of the total the physical stores are given. We’ll also assign an additional  1/3 from the online allocations  from FTL, FTA and Champs to Eastbay

Running the numbers

Footlocker’s physical store numbers based on our assumptions: 18 x 895=16110

Footaction’s numbers ( physical sores): 270 x 12=3240

Champs’s numbers ( physical stores) : 547 x 12= 6564

Total ( FTL+ FTA+ Champs) in stores=25914

Total ( FTL+ FTA + Champs) online=25914/3=8638

Eastbay= 8638/3=2880

Grand Total ( online + in stores)= 25914 + 8638+ 2880= 37432

And the number of pairs possibly made for North America is :  37432 x 4= 149728 let say 150,000 pairs

Since the Jordan 4 Purple Court is releasing globally, I’ll assume that the number of pairs possibly made will fall within the 150,000 pairs < # produced < 200,000


To make a prediction on the other three colorways i.e. the Air Jordan 4 Green Metallic, Air Jordan 4 Red Metallic and the Jordan 4 Orange metallic, we’ll assume that their individual  production number will be 1/4 of the predicted production from the Jordan 4 purple court. And we can calculate it by first finding the average from the  cut toff numbers that will be divided by 4.

Numbers = (150,000 + 200,000) /4= 87,500 pairs ( let say 90,000 pairs)

PS: As you all know, I always have to add this disclaimer because every single projection that I make is purely based on assumptions that I have set. It is meant to give you an idea of what to expect, I don’t work any of these brands/retailers I mentioned and have no access to their numbers. I’m only using what is available to create plausible assumptions

Resale Value

Air Jordan 4 Court Purple Metallic CT8527-115 1 resale value vs time

The chart above shows you the average resale value per day since May the 13th. As of May the 19th, which is a day before the actual release date, the average resale value recorded is $244. The overall average value based on the entries is $258, but that’s with the irregular values ( outliers), see list below for outliers

Set of outliers: {294, 295, 297, 298, 299, 299, 302, 303, 305, 311, 316, 323, 327, 327, 334, 337, 342, 343, 353, 359, 378}

Air Jordan 4 Court Purple Metallic CT8527-115 1 resale value vs size outliers

Even though the chart above shows you a breakdown of the outliers only, the amount of units sold is astounding. This is very promising shoe for retailers and resellers as well.

I removed the outliers and recalculated the average and it only dropped by $8, with a new average value of $250.  The shoe costs about $210 after tax , so folks are looking at profit margins anywhere between $17.5 and $63. I’ll stop here and let you run your own numbers on all the other colorways.

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