The Air Jordan 6 Gatorade is the embodiment of what happens when a brand runs out of creative ideas. I’m still wondering whether Nike’s CEO “edit and amplify” is still in full effect. Do I think these Gatorade 6 will sell out? I will answer with a confident “NO” and my evidence can be verified with the increasing amount of ” Jordan Retros” rotting on footlocker shelves at the moment- if you don’t believe me , take a trip to your local mall on Saturday. I think Jordan Brand is banking on the fact that these shoes have a lot of similarities to the Carmine 6 and hope this converts into more sales; they should’ve just brought the Carmine back.
The shoes were supposedly inspired by MJ’s Gatorade Ad campaign. It was a great Ad that brings back vivid childhood memories. But quite frankly, people just don’t care that much anymore about these Jordan related stories- we’ve heard it all, HE is the GOAT and we get it. The only thing I see when I look at the shoes is the Carmine 6, I don’t care to ” Be Like Mike”, this way of selling products is outdated and won’t resonate with many, THEY JUST DON’T CARE- older folks like me have accumulated enough wisdom to know these will eventually hit the outlets and the rebellious youth of this current generation is numb to Jordan Retros, it doesn’t get them excited. That’s where Adidas gets it.
The color combination will include white, orange and green ( reminiscent of the Gatorade color and logo respectively) as well as black highlights on the midsole, the tongue and back tab. Jordan branding will hit the tongue and and its extension ( green Jumpman ) and Gatorade will get its own lighting bolt logo on the lacelock and sockliner. The back of the tongue also features “If I Could Be” in keeping with the ” Be Like Mike” Gatorade Ad campaign. I’ll say it again, this to me is the Carmine 6 even if the underlays aren’t Chicago Bulls Red inspired. And at $190, they are darn overpriced again- my suggestion is to wait and not rush to get them for retail, they’ll eventually hit the sales rack just like any other Retros.
Air Jordan 6 Gatorade
Summit White/Black-Team Orange
Style# 384664 145, October 2017, $190
img via SBD