Nike’s Edit To Amplify strategy is written all over their 2018 release calendar. We already know the Black Cement Air Jordan 3 is making a return next year. And I had already shared a post in the Summer alluding to the imminent revisitation of the Air Jordan 11 Concord. Jordan Brand confirmed that the Concord was indeed coming back in the month of November of the year 2018, and all leads me to believe that it will be on Black Friday.
The last time we saw the Concord was in 2011 and it was also the shoes that became the catalyst of the pandemonium that sneakerheads witnessed at every notable Jordan Retro release. I can remember the night I went out to camp out for the Concord like it was yesterday. Needless to go into further details, I’ll only say that this was my last camp out- what I witnessed that day was similar to hyenas fighting for the carcass of a rotten deer. Since Jordan Brand brought back the Air Jordan 11 space Jam with the #45 on the back, it leads me to believe that the will replicate it on the Air Jordan 11 Concord. Would you rather have the #23? I think JB should ask the community to cast their vote on this, that will be a great way to reconnect with a lot of sneaker heads who are becoming progressively numb to Jordan Retros. I’ll also want to remind you to be careful because several years ago, fake pairs of the Concord with the #45 on the back were floating and I was also fooled by one. I’ll include pictures below to show you what the replicas look like.
For a thorough breakdown of all the shoes Nike is planning on bringing back next year, see the post below
Nike’s Edit To Amplify Is Definitely Reshaping The Upcoming Jordan Retro Releases