We are beginning to witness the direct effect of the Nike’s Edit To Amplify campaign. A couple of months ago, I shared a post asserting that Nike’s Edit to Amplify push was going to reshape most of the upcoming Jordan Retro releases and it has begun to materialize. For those who aren’t aware of the phrase, the Edit to Amplify aims at
doing away with the products that do not work. Basically Nike wants to cut out anything that is not generating any sales/profit to put it into raw terms.
With the background set, i’m not surprised that Jordan Brand is planning on dropping a pair of Air Jordan 1 OG Banned in a patent leather construction. The Banned 1’s are one of the most beloved models in the Jordan Retro Collection, and the patent leather treatment to them just adds more flair and majesty to the shoes. I’m eager to see what else JB and Nike have up their sleeves. For a thorough breakdown of possible shoes coming out in 2018 , check out the article below.
Nike’s Edit To Amplify Is Definitely Reshaping The Upcoming Jordan Retro Releases
THE SHOES
So far, the only pictures that were made available came from IG user Zneakerheads, see pictures below.
April 2018
Air Jordan Retro 1 High OG NRG
Black/White-University Red
861428-061
$160
