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The Adidas Yeezy Wave Runner 700 Sold Out, So What?

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The Adidas Yeezy 700 Wave Runner sold out on YeezySupply and are now reselling on eBay for as high as $900. I will admit that I’m surprised these actually sold out. Not only were they hideous but they were also overpriced at $300. On Saturday when they initially released, they were still available on the website for quite some time and even became a laughingstock on social media platforms with many of us asserting that,
consumers won’t just buy anything with a Yeezy theme slapped on it.
But I realized I was wrong , but am I really wrong. I started asking myself a few questions this morning .Would these shoes have sold out if they weren’t scarce? Is Adidas playing it safe to sell the perception that  “Yeezy has jumped over the Jumpman “? How many of the Yeezy 700 were actually manufactured?
So the question then remains; is Nike really struggling ? I don’t know how many of you guys know anything about Nike’s Futures Orders , but the brand is basically the only one that can afford this luxury. The Futures Orders as it pertains to Nike allow
 retailers to order five to six months in advance of delivery with the commitment that their orders will be delivered within a set time period at a fixed price.
So basically six months  before the shoes actually hit the retail stores, they are already paid for, which means Nike already made their profit and with that profit, they can also manufacture more units/products for their own locations. So the invested capital is basically obtained from their Futures.
We all know how many Nikestores, factory stores, clearance stores are fully operational as of today. And we have a rough idea of how much the brand actually pays to get their products manufactured overseas i.e. Sneakers, apparel etc . A report by bizjournals showed how much Nike was paying to get a $100 pair of shoes manufactured-$28.50, see picture below
..
The items that aren’t selling out in stores get sent back to Nike ( RTV) and end up at the outlets where Nike basically either breaks even or still make a heck of a profit. And the retailer only gets a credit toward their next purchase (Futures Orders), which means Nike never has to fork out any money back to the retailer.
The All Star 6 were at the Vegas outlet for $109 plus 20% off. Do You think Nike is losing? Heck no they are not, they are still making a profit even with the shoes priced this low.. let that sink in

 

So I will ask the question again:  is Nike really struggling , it all depends on how we define struggling. The brand might not make as much profit as the years before but they are still making enough profit to remain the most dominant sneaker brand in the market right now .
I don’t think Adidas for one bit will ever outdo Nike and I don’t think the Yeezys like the Jordan Retros will ever get mass produced . Adidas wouldn’t dare mass produce them; but one thing Adidas has realized is that their sneakers i.e the Yeezy and the derivatives ( NMD, Ultra Boost) symbolize “being cool” the same way Jordans Retros and Nike shoes symbolize sports. And Adidas better capitalize on it and is actually doing so which is commendable, but let’s not forget that the Yeezy will never Jump over the Jumpman, at least not in my lifetime.
Chris Burns did a great job explaining Nike’s future Orders in the video below, I highly recommend it
For those looking for the Yeezy Wave Runner 700, they are available from the featured sellers listed below

KANYE WEST Adidas Yeezy Boost 700 Wave Runner 10.5

$399.00
End Date: Monday Jun-25-2018 1:00:20 PDT
Buy It Now for only: $399.00
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Adidas YEEZY Boost 700 Wave Runner Size 9 CONFIRMED YEEZYSUPPLY BRAND NEW

$480.00
End Date: Monday Jun-25-2018 19:48:44 PDT
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yeezy 700 wave runner

$150.00
End Date: Friday Jun-22-2018 17:15:50 PDT
Buy It Now for only: $150.00
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Adidas yeezy Wave Runner 700 OG size 9.5 B75571 100% authentic

$535.00
End Date: Sunday Jun-24-2018 23:15:11 PDT
Buy It Now for only: $535.00
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NEW adidas yeezy boost 700 wave runner Size 9.5 DS 100% authentic boost

$649.99
End Date: Sunday Jun-10-2018 8:55:20 PDT
Buy It Now for only: $649.99
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Yeezy Adidas Wave Runner 700 Size 5 Deadstock Kanye West 100% AUTHENTIC

$490.00
End Date: Friday Jun-22-2018 4:31:38 PDT
Buy It Now for only: $490.00
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Mens Adidas Yeezy Boost 700 Wave Runner Size 11 100% Authentic

$599.99
End Date: Wednesday Jun-20-2018 13:47:17 PDT
Buy It Now for only: $599.99
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Adidas Yeezy Boost 700 Wave Runner Size 10

$460.00
End Date: Sunday Jun-24-2018 8:26:40 PDT
Buy It Now for only: $460.00
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Adidas Yeezy 700 Wave Runner Size 12

$650.00
End Date: Tuesday Jun-19-2018 20:04:36 PDT
Buy It Now for only: $650.00
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Adidas Yeezy 700 Wave Runner100% authentic Size 9 men

$385.00 (11 Bids)
End Date: Sunday May-27-2018 20:17:47 PDT
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Adidas Yeezy 700 Wave Runner

$450.00
End Date: Friday Jun-1-2018 20:01:35 PDT
Buy It Now for only: $450.00
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Adidas Yeezy Boost 700 WAVE RUNNER 9.5

$595.00
End Date: Monday Jun-25-2018 16:04:49 PDT
Buy It Now for only: $595.00
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Adidas Yeezy Boost 700 Wave Runner Size 5.5 US M

$475.00
End Date: Sunday Jun-24-2018 13:47:57 PDT
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Adidas Yeezy Boost 700 WAVE RUNNER Size 10.5 100% Authentic Deadstock

$400.00 (0 Bids)
End Date: Friday Jun-1-2018 8:58:29 PDT
Buy It Now for only: $675.00
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Adidas Yeezy Boost 700 Wave Runner Size US Mens 10 Used once

$580.00
End Date: Saturday Jun-23-2018 18:10:58 PDT
Buy It Now for only: $580.00
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