Nike has always been and will always be about performance; the brand has recently released the Flyknit Epic React with a new cushioning system that promises to deliver higher levels of comfort to the wearer’s foot. I wrote about it a week ago, see link below.
At this point, brands have understood that the consumer’s footwear options are many, given the variety of shoes available in the market. And the brand that can provide an unforgettable experience to the consumer is the one that wins. Nike’s field is performance as I said before and if the brand wants to keep its consumers, then they can’t afford to be complacent. Nike has experienced some difficulties in the lifestyle/running niche with the recent push by other brands and to be more precise, Adidas. Consequently, Nike has gone back to the drawing boards and everything that they’ve put out in the market as of late has been a hit, and the woman’s Nike Free TR 3 will be welcome with a lot of enthusiasm. I’m not even into training and working out but once I read about the latest Free TR 3’s , I was excited about the shoes and was eager to test them. According to Nike,
When it came time to evolve the Nike Free TR for women, a shoe built for a variety of training activities from agility to strength work, designers looked at two main things:
1) How the foot lands during common training movements. Training today is more versatile than ever, and any given workout can include things like jumps, sprints and lateral bounds as well as weighted exercises. Research and testing focused on the biomechanics of the foot during these movements, which generated insight into how the foot changes shape on impact and when loading.
2) Where the foot sits in the shoe. During training workouts, people mainly move on their forefoot and thus their foot often slips away from the heel counter when in motion.
Nike designers discovered that when arches collapse and toes get splayed, the contact area to the ground increases, which could lead to better stability. With the goal to increase stability in the heel and maximize flex and movement in the forefoot, the designers evolved the shoe from the ground up, landing on these seven key updates
Wmns Nike Free TR 3
Release Date: March 1st, Nike.com