Kyrie’s Future Signature Shoes Will Cost Less Than $100 | A By-Product Of The Nike DTC

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We are beginning to witness the direct effects of the Nike DTC ( Direct To Consumer) campaign. A week ago I shared a post about Nike going the “COSTCO” route and I’ll quote myself,

I seriously think this might result in Nike’s reducing its product prices at some point which will be a win/win for both consumers and brand. I’m definitely looking forward to more changes in the sneaker industry in the years to come, stay tuned.

Boy was I right about it; yesterday during the Nike Investor Day meeting in Portland, the brand announced that Celtics’ guard Kyrie Irving’s future signature sneakers will be priced at $80. This comes to no surprise to me and it just reinforces the fact that Nike is looking to create its own “Costco” model. For more on this , check out the post below

Nike Is Going The Costco Route And It Makes Perfect Sense

My buddy Chris from ARCH wrote an extensive report on the Nike’s Investor Day available in the link below, be sure to check that out too,

2017 NIKE, Inc. Investor Meeting | The Scale of Sport Highlights – A Detailed Breakdown

img via clutchpoints

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tayib salami
Founder, Webmaster
My Name is Tayib Salami and I'm the founder of Housakicks. I'm part of the AHN network dedicated to provide our audience with more in depth information on sneakers. I provide my audience with performance review on sneakers; every so often I educate the readers as it pertains to identifying Replica sneakers ( quick tips to spot the fakes and more). The AHN network covers a variety of sneaker related topics