A little over a year ago Under Armour decided to build an entirely different division to create a line of casual wear. The brand signed Tim Coppens and created UAS. The line consisted of fashion based footwear and apparel, but was completely independent of Under Armour. This was a problem because the social media never took off and you couldn’t find the product on the website. None of the UA Athletes were pictured wearing it. In my opinion the limited release and slow roll out was a bad decision.
The ARCH network is unlike other sneakerhead sites. ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates.
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