My routine Wednesday Sneaker scouting took me to Wheaton Mall; I walked into Footaction and right in front of me was the Jordan 6 Chameleon all star, at a measly $129.99 price tag. The shoe was originally priced at $220 I believe and because of its poor sales’s performance the price has slowly decreased in attempt to free the shelves. Who is really affected? the stores? Resellers? and Who is really benefiting from this decline in Jordan retros and Nike basketball shoes in general?
Chris Burns and I talked about what Nike is doing to stop resellers a few months ago and you can definitely learn from the show. Watch it entirely to really understand what is going on in the resale market .