Insider Ties Ep. 62: What’s Behind The Layoffs At Nike?

Originally posted on ARCH-USA

  

I start this episode off with a few stories from the week on AHN.

0:25 Lil Buck In The Flyknit Banned 1 | The Music Though… http://www.arch-usa.com/lil-buck-in-t…

1:13 adidas Originals Tubular Rise is the best YZY Inspired adidas to date http://www.arch-usa.com/adidas-origin…

2:13 Why the adidas Originals EQT Refill Pack is Important http://www.arch-usa.com/why-the-adida…

2:49 The New Balance 2017 TCS Marathon Collection | a Balance of Performance and Style http://www.arch-usa.com/the-new-balan…

2:57 The last 4 minutes are completely dedicated to the Q4 reports from Nike for the years 2015, 2016, and 2017. The reports clarify what I’ve been saying about Nike’s DTC growth and how it would affect the market and mom and pop stores. The layoffs are a direct reflection of the DTC growth. Think about it like this, if I increase my DTC then do I really need a department for marketing and managing those accounts? Here are the links for the quarters:

Q4 FY2017 http://s1.q4cdn.com/806093406/files/d…

Q4 FY2016 http://s1.q4cdn.com/806093406/files/d…

Q4 FY2015 http://s1.q4cdn.com/806093406/files/d…

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Chris
Chris
Founder, Writer and Webmaster at ARCH & CBP
Chris B. is the founder of ARCH.

The ARCH network is unlike other sneakerhead sites. ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates.

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