Where Do You Cop Your Kicks? Loyalty, Experience Or Prices

Lately I’ve developed an interest in understanding the stimuli behind the consumer’s buying habits. And this morning as I was checking my emails ,I received seven promo emails about the Island green foamposite from different retailers i.e Footlocker, Citygear, DTLR, Eastbay, Champs, Finishline, Shoe city, Footaction just to name a few. Now I don’t have to tell you that my natural response was to click  footlocker’s link first out of all of them. Suddenly I stopped and asked myself: Why Did I click Footlocker’s link first? And why didn’t I even consider the other stores? Now let me make something clear to you guys before I go any further; Footlocker owns Eastbay, Footaction and Champs so they’ll always have an edge- basically out of 7 stores, there is a 58% chance that Footlocker’s link gets clicked while every other store has a 14% chance.

This is a screen shot of all the newsletters I received for the Air foamposite island green

So what are some of the things that influence our decision making as it pertains to buying sneakers whether it be online or in stores?

Loyalty:

Footlocker has been around since 1974; sneakers became very popular in the mid 80’s, and FTL was the place where everyone conglomerated to get their sneakers fix. So after years and years of buying from footlocker, most people feel an obligation towards them, and  buying from any other stores is almost like a betrayal hence the subconscious loyalty.

Experience ( customer experience):

I can almost tie the customer’s experience with the idea of loyalty. Because you can’t have loyalty without a positive experience. This is by far one of the most important thing that many companies fail to do right. And Sportszone in my opinion has the worst customer’s experience nationwide. I don’t want to spend more than two minutes in that store. The layout is terrible and not very welcoming; it is to the point where I don’t even go inside their store when I visit my local mall. But Footlocker, Finishline, and I’ll throw in there DTLR always deliver in this area. House Of hoops is the epitome of customer’s experience; as soon as you walk in the store you’re welcomed with amazing posters, a brightness in the store, a friendly crew and the kicks lounge is amazing. And what that does is make you want to come back again and again. But DTLR is my favorite place to visit because of the amicable environment within the store. Consequently I’ve developped a sense of loyalty towards DTLR based on my experience ; hence every time I go in the Mall now, the first store I visit is DTLR.

Prices:

This third criteria ought to influence every single one of our buying decisions, but unfortunately most people ignore it. I know many individuals who don’t even bother checking other stores for better prices prior to making their decisions. They buy from the same store they’ve always bought from even if another store has the same shoe discounted.

Most transactions are now taking place online and the same rules still apply. But there has been a market disruption caused by brands like Nike and Adidas. They have their own online stores and as a result, they’ve acquired a considerable share of the market by making their  products available in their own eshop. They are basically competing against the people they sell their products to. It’s interesting how certain GR ( general release) sneakers sell out on the Nike SNKRS-app but are still available on footlocker and other stores. For those who don’t know, Footlocker stock drop by 28% last month, check the article below for more information.

What Is At The Root Of Footlocker’s 28% Stock Drop?

I know I went a little off topic but i’ll ask you the question again: where do you buy your sneakers? And what motivates you to prefer one store over another? This is a very important question not only for the consumer but for the retailers as well. If they can understand the triggers behind your spending habits, they can solve a lot of problems. In my opinion, the biggest thing many of these companies lack is the customer engagement. No one really shops at the mall anymore so most customers are are online. How do you engage these people? How do you keep them coming to your website every day? Why do people go to Nike and Adidas website constantly? The answer is very simple but complex at the same time- it’s RELEVANT CONTENT, finding a way to identify with the consumer to drive him/her  to their platforms every day. and today’s world, that is what influences the consumer’s choice.

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tayib salami
Founder, Webmaster

My Name is Tayib Salami and I’m the founder of Housakicks. I’m part of the AHN network dedicated to provide our audience with more in depth information on sneakers. I provide my audience with performance review on sneakers; every so often I educate the readers as it pertains to identifying Replica sneakers ( quick tips to spot the fakes and more). The AHN network covers a variety of sneaker related topics


  • In no particular order…

    1. BAIT – Fan of their work, how they treat their customers, the relief efforts they’ve donated to, the chill factor of their stores and interaction on social media. I have two stand out memories/interactions with BAIT where they came through big time and they got my vote for life. They would have to really go foul to change my opinion of them. Matter of fact, I ranked them the best sneaker boutique in 2016 for all of the above and a photo I saw of them delivering drinks to their customers in a massive line for a major release.

    What store does this? When you look at every point that matters or should matter in how you run a business and treat your customers + putting out heavy collabs, BAIT is extremely underrated and one of the best sneaker boutiques in the world. Only gripe, but it’s not a major is their shipping can be a bit slow.

    2. End Clothing – Shipping speed is silly fast, one of the best in the industry. Signed cards etc has set a standard for many stores both in Europe and America.

    3. KITH
    4. Sneaker Politics
    5. Milk-Store – the only European store I have ordered from that will actually pay return shipping if there is an issue. They sent me a wrong size once and the offers they made to fix the problem left me floored. I decided to keep the shoes and they gave me a heavy refund. I mean heavy and I know from plenty of past experiences that most stores in Europe don’t go to the extent they did.

    6. Sivasdescalzo – great selection, quite a few Euro only pieces and stupid fast shipping like END. It was a hidden gem for awhile and still kinda is if that makes sense.

    7. AFEW – Love these guys! Sent me candy in past orders + I’ve had some good interactions with them on the gram.
    8. Overkill – More candy! Definitely a German thing. For a long overdue Euro trip they’re both on my list of international shops to visit in person.

    9. Feature – for such a young shop they’ve done some heavy collaborations with Saucony thus far and they’re super chill sounding dudes on the phone.

    10. Foot Action – There’s an NYC location I shop at and one in New Jersey where most of the peeps there are just chill and do a lot of little things right that add up to a dope experience. The NYC shop only has one manager that has a little too much tude to a. be a manger and b. just doesn’t have the same chill energy as almost every single other person working there. If you’re a manager of a store you should probably know when your store hours are and be there to open on time.

    • and how could I forget SNS? Generally great service, they do some mean collabs and I took them to task once about a super delayed shipment and they overnighted it…from Sweden. There’s a few other reasons I like SNS but I already went ham on my response above lol.

      • Tayib Salami

        I want to hear more, this is good stuff

        • They generally have good prices and are one of the spots you can count on to often get certain Nike drops that other spots may not get. Already mentioned they are heavyweights in the collab corner and more often than non come correct. All interactions I’ve had with them have been positive and there’s been many.

          You can google the article and check their IG feed but they were the only shop to ever publicly say something about the Yeezy raffles and limited numbers in a way that tried to help people better understand how the odds were stacked based on the number of units they received. At one point they became a haven for bots and resellers. They addressed that.

          There is only one consistent problem with SNS. For some people it’s a big deal, for me it depends on the release. Their inventory/size selector instead of showing sold out in real time can take hours or days at times so you’re getting all happy, rubbing your hands like birdman, only to get a modal with “that size is not available” 🙁

    • Tayib Salami

      Do you mind if i share your comment as an article on the site to give people an idea of what they can expect from every one the store you’ve mentioned. this is a great review
      thanks again

      • Don’t mind at all. Please be my guest and use whatever you find value in for that article. Thanks.