Justin Timberlake Air Jordan 3 White Cement |Another CDO Move By Nike |Big Dividends

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Nike’s marketing genius was put on display again last night right before the multitude of folks watching the Super Bowl half time show. Justin Timberlake was performing before millions of viewers and I’m sure we all caught the limited Air Jordan 3 White cement he was rocking. This is again a sign of the times; Nike CDO ( Consumer Direct Offense) is gaining some significant momentum and last night was just another milestone. For those who don’t know, the shoes Timberlake wore were released on Nike SNKRS right after the performance and I’m sure Nike’s website must’ve experienced some downtime. Do you see what the brand just did? Everything Nike is doing is conditioning to consumer to perpetually keep his/her eyes or attention on Nike. The brand is using the element of surprise to keep the consumer “Nike” distraction-free. What I’m saying is that all Nike’s moves are geared toward keeping “you and I” from looking at other brands, and that is brilliant. If you don’t believe me, just think about what they are doing with the Nike Lebron 15 PE collection. My business partner Chris from ARCH wrote about it, see link below

The LeBron Watch Program, Nike Basketball Obsessed and NCX | Membership Has It’s Privileges

With the Lebron 15 , Nike is indirectly forcing the consumer to watch basketball again. The shoes included in the collection will be released on Nike SNKRS every time Lebron wears a pair during a game. So the consumer is compelled to watch every game the Cavs are playing. I wonder if Nike will extend this strategy with all their signature athletes in the NBA; that might be the key to revive Nike basketball line.

Major and minor retailers ought to be worried about how aggressive Nike has been in the past years. Let me just give you a recap of some of the major things that have taken place. Nike is now selling directly on Amazon ( the world biggest third part marketplace); they’ve created the world biggest Jordan Retro archives, they launched a Jordan Retro only Blog called Air.Jordan.com. They are now almost forcing the consumer to get the Nike SNKRS app because without it, certain purchases can’t be made. They are releasing sneakers randomly via Nike only by forcing the consumer to watch NBA games. Where does that leave retailers? I’ll let you use your grey matter and figure it out.

THE SHOES

They come in a  white tumbled leather upper with cement print overlays. Another key highlight of the shoe is the large reflective Swoosh on the quarter panel.

PRODUCT DETAILS

Justin Timberlake X Air Jordan 3 White Cement

Style#AV6683 160, $200

They sold out on Nike SNKRS but you can buy them on eBay from our featured sellers, see listings below

JUSTIN TIMBERLAKE X AIR JORDAN 3 III RETRO NRG "JTH" - AV6683-160 - SIZE 8 - 14

$1,118.88
End Date: Sunday Mar-11-2018 15:28:31 PDT
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JUSTIN TIMBERLAKE X AIR JORDAN 3 III RETRO NRG "JTH" - AV6683-160 - SIZE 8

$1,098.88
End Date: Friday Feb-23-2018 22:52:25 PST
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Air Jordan 3 Retro JTH NRG - AV6683 160

$1,080.00
End Date: Monday Mar-12-2018 2:01:43 PDT
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Air Jordan 3 Retro JTH NRG - AV6683 160

$1,250.00
End Date: Monday Mar-12-2018 2:01:43 PDT
Buy It Now for only: $1,250.00
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Air Jordan Retro 3 JTH White Cement AV6683-160 Size 12 Super Bowl 52 LIMITED

$2,499.99
End Date: Tuesday Mar-6-2018 19:48:28 PST
Buy It Now for only: $2,499.99
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What Sneaker Brands May Need Now: The Element Of Surprise

img via SN

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tayib salami
Founder, Webmaster
My Name is Tayib Salami and I'm the founder of Housakicks. I'm part of the AHN network dedicated to provide our audience with more in depth information on sneakers. I provide my audience with performance review on sneakers; every so often I educate the readers as it pertains to identifying Replica sneakers ( quick tips to spot the fakes and more). The AHN network covers a variety of sneaker related topics