The majority of folks I’ve come across aren’t quite concerned with the functional aspects of their sneakers. I’m saying this as a result of responses I receive when I ask people why they buy the shoes they wear. I usually get this answer,
because they look good
So basically the primary motivation is the aesthetic; but with Nike, the motivation behind their products is performance and the brand has lived up to their reputation. sneakerdoodles basically broke down the key elements of some of the most popular sneakers in the market. Here is what was revealed.