The Adidas Yeezy Wave Runner 700 Sold Out, So What?

The Adidas Yeezy 700 Wave Runner sold out on YeezySupply and are now reselling on eBay for as high as $900. I will admit that I’m surprised these actually sold out. Not only were they hideous but they were also overpriced at $300. On Saturday when they initially released, they were still available on the website for quite some time and even became a laughingstock on social media platforms with many of us asserting that,
consumers won’t just buy anything with a Yeezy theme slapped on it.
But I realized I was wrong , but am I really wrong. I started asking myself a few questions this morning .Would these shoes have sold out if they weren’t scarce? Is Adidas playing it safe to sell the perception that  “Yeezy has jumped over the Jumpman “? How many of the Yeezy 700 were actually manufactured?
So the question then remains; is Nike really struggling ? I don’t know how many of you guys know anything about Nike’s Futures Orders , but the brand is basically the only one that can afford this luxury. The Futures Orders as it pertains to Nike allow
 retailers to order five to six months in advance of delivery with the commitment that their orders will be delivered within a set time period at a fixed price.
So basically six months  before the shoes actually hit the retail stores, they are already paid for, which means Nike already made their profit and with that profit, they can also manufacture more units/products for their own locations. So the invested capital is basically obtained from their Futures.
We all know how many Nikestores, factory stores, clearance stores are fully operational as of today. And we have a rough idea of how much the brand actually pays to get their products manufactured overseas i.e. Sneakers, apparel etc . A report by bizjournals showed how much Nike was paying to get a $100 pair of shoes manufactured-$28.50, see picture below
..
The items that aren’t selling out in stores get sent back to Nike ( RTV) and end up at the outlets where Nike basically either breaks even or still make a heck of a profit. And the retailer only gets a credit toward their next purchase (Futures Orders), which means Nike never has to fork out any money back to the retailer.
The All Star 6 were at the Vegas outlet for $109 plus 20% off. Do You think Nike is losing? Heck no they are not, they are still making a profit even with the shoes priced this low.. let that sink in

 

So I will ask the question again:  is Nike really struggling , it all depends on how we define struggling. The brand might not make as much profit as the years before but they are still making enough profit to remain the most dominant sneaker brand in the market right now .
I don’t think Adidas for one bit will ever outdo Nike and I don’t think the Yeezys like the Jordan Retros will ever get mass produced . Adidas wouldn’t dare mass produce them; but one thing Adidas has realized is that their sneakers i.e the Yeezy and the derivatives ( NMD, Ultra Boost) symbolize “being cool” the same way Jordans Retros and Nike shoes symbolize sports. And Adidas better capitalize on it and is actually doing so which is commendable, but let’s not forget that the Yeezy will never Jump over the Jumpman, at least not in my lifetime.
Chris Burns did a great job explaining Nike’s future Orders in the video below, I highly recommend it
For those looking for the Yeezy Wave Runner 700, they are available from the featured sellers listed below

Adidas Yeezy Boost 700 "700/Wave Runner" - B75571

$900.00
End Date: Sunday Feb-4-2018 14:15:47 PST
Buy It Now for only: $900.00
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Adidas Yeezy Boost 700 Wave Runner ‘OG’ Size 11.5 Authentic

$780.00
End Date: Wednesday Feb-14-2018 10:37:01 PST
Buy It Now for only: $780.00
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Adidas Yeezy Boost 700 Wave Runner Kanye West Size 10

$199.00
End Date: Saturday Feb-17-2018 14:54:03 PST
Buy It Now for only: $199.00
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Adidas Yeezy Wave Runner 700 Boost Kanye West- Size 9.5

$400.00
End Date: Wednesday Feb-14-2018 14:16:07 PST
Buy It Now for only: $400.00
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Adidas Yeezy Boost 700 "700/Wave Runner" - B75571

$1,100.00
End Date: Sunday Feb-4-2018 14:15:47 PST
Buy It Now for only: $1,100.00
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Adidas Yeezy Boost Wave Runner 700 Sz 10

$650.00
End Date: Friday Jan-26-2018 19:40:18 PST
Buy It Now for only: $650.00
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ADIDAS YEEZY boost 700 wave runner mens size 11 US NEVER WORN B4

$850.00 (18 Bids)
End Date: Tuesday Jan-23-2018 9:57:58 PST
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Free shipping Yeezy Boost Wave Runner 700 Kanye West Men's all size NWT

$179.89
End Date: Friday Feb-9-2018 19:25:21 PST
Buy It Now for only: $179.89
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Adidas Yeezy Boost 700 "700/Wave Runner" - B75571

$1,300.00
End Date: Sunday Feb-4-2018 14:15:47 PST
Buy It Now for only: $1,300.00
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NIB Adidas YEEZY Boost 700 Wave Runner B75571, Men’s Size 12

$710.00 (10 Bids)
End Date: Saturday Jan-20-2018 5:24:28 PST
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Adidas Yeezy Wave Runner 700 Boost GREY/WHITE/BLACK (B75571)  SIZE 9.5

$760.00 (29 Bids)
End Date: Friday Jan-26-2018 10:00:01 PST
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Adidas Yeezy Wave Runner 700 Solid Grey Size 11.5

$1,150.00
End Date: Tuesday Feb-13-2018 9:57:55 PST
Buy It Now for only: $1,150.00
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Adidas Yeezy Boost 700 Wave Runner ‘OG’ Size 9.5 Authentic

$510.00 (14 Bids)
End Date: Monday Jan-22-2018 12:25:19 PST
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Yeezy Wave Runner 700 'OG'

$420.00
End Date: Wednesday Feb-14-2018 12:06:06 PST
Buy It Now for only: $420.00
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Adidas Yeezy Boost 700 "700/Wave Runner" - B75571

$1,650.00
End Date: Sunday Feb-4-2018 14:15:47 PST
Buy It Now for only: $1,650.00
Buy It Now | Add to watch list
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tayib salami
Founder, Webmaster
My Name is Tayib Salami and I'm the founder of Housakicks. I'm part of the AHN network dedicated to provide our audience with more in depth information on sneakers. I provide my audience with performance review on sneakers; every so often I educate the readers as it pertains to identifying Replica sneakers ( quick tips to spot the fakes and more). The AHN network covers a variety of sneaker related topics