On my way to pick up a couple of orders today, I decided to swing by my local outlet. Most brands use the holiday season to unload their excess inventory; my first stop was the Nike Factory store which was very disappointing, there was nothing in there worth mentioning. I also went to the Under Armor store which needless to say was just as boring as the Nike Store. I didn’t want to stop by the Adidas store due time constraints so I decided to do just quickly take a glance inside but what I came about was astonishing.
Astonishing because it basically proved what Chris from ARCH and I have been talking about all along. The Adidas NMD’s were on sale in their local outlet store; this is the very first time I come across discounted NMD’s in an Adidas factory store. Many other retailers have been marking them down but I had yet to actually see them in an Adidas location. This is an indication of the beginning of the end of the NMD. Adidas has been releasing countless iterations of the shoes and with the market being flooded, the shoes have lost the cool factor analysts often talk about. not only is the brand releasing too many styles of the NMD but the shoes have been overpriced. They went from $ 109 to $170 within a two year span which is absolutely ridiculous. In the video below, Chris and I were talking about how the NMD might become the next Nike Roshe. Take the time to watch it in its entirety and let us know what your thoughts are on this subject.